Brighton and Mod go together like lager and lime or cheese and pickle – they also embody the entire modernist ethos – scooter weekends on the south coast have been a permanent fixture at the resort since the famouse weekend in 1964 that was portrayed in the classic cult fim Quadrophenia. These days there is no heady violence as the Rockers and Skinheads have long passed to a faded memory, but the mods have been a cultural constant spanning several generations.

The My Generation team are hosting a permanent fixture in the weekender diary with a new, multi venue, multi genre wristbanded event in 2011 featuring bands, DJs, outdoor cinema, photographic exhibitions along with lots of other extras to be announced.

Launched over the weekend of the 25th of September 2010 with a special taster event held at the Concorde 2 Club – on Brighton’s legendary Madeira Drive seafront – the weekend will feature all the disparate stykes that go in to the mod mix – jazz, rhythm and blues, soul, northern soul, mod revival, britpop, freakbeat, psyche, funk and indie – the team will unite the past with the future. Scooters, classic cars or the old 5.15 from Victoria; you don’t even have to be a mod to take part – just interested in any single part of the iconic scene.

More lineup to come, in the meantime get your early bird ticket now. Attendees at launch event will have a concessionary rate for 2011. Join the mailing list now to keep updated with news.